From the category archives:

social media

stop using social media because everyone tells you to

March 31, 2009

I’m a big Twitter advocate, as you should assume. When I first started Twitter, back in, oh, mid 2007 (yes, I’ve been on the service since then!), I was not even a big fan at all. People told me I had to be on it, that I could do all these different things with it, but I kept forgetting I even had Twitter. I was getting “nudged” by the Twitter bot every other day, because I wasn’t updating. So, I ...

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going to your first tweetup is terrifying

March 30, 2009

Everyone tells us that you need to network and you need to go to events where you can meet people. But, do people talk about how difficult networking is? How breaking down the first few barriers is frightening? And, I’m outgoing. I mean, I’m really comfortable around people.
The other day I went to a tweetup. I originally texted my friend, Jenny, asking if she’d go with me, because that seemed safer, much less intimidating. She said she couldn’t go and ...

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5 insights into community management

March 26, 2009

There is really only one rule for social media: there are no rules. Social networking isn’t new, but the landscape in which we are using these tools is changing. In order to stay relevant, we must not just merely understand the ways in which we manage our community; we must be at the cutting-edge.
Here are five insights into community management:
1.    If people aren’t connecting with you, you’ll become irrelevant
Many people think that showing up or being everywhere is what it ...

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